A18. Test your knowledge

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 Activity 3

For this activity I will use the Mikuzka brand. It is a family business of a friend who is dedicated to the production and marketing of sauces and dressings. 

 

  1. Who is your target market? 

The target market for Mikuzka is people living in the Bajio, middle class, between 18 and 25 years old, with a taste for junk food and spicy sauces and dressings.

  1. How does your product or service satisfy the needs of your potential customers?

The products are sought after by customers in special situations, usually to accompany foods such as pizza and French fries, satisfying the need to be consumed. 

  1. Which company has the biggest market share in your industry? 

Mikukza products have the highest price in the Bajio sauce market and in second position are the products of the Lupillos brand. 

  1. How long do you usually run an advertising campaign for? 

The new products are launched on the market at the agri-food fairs and exhibitions in which the company participates, so the advertising campaigns have the same duration, which is normally one month. 

  1. Is there tough competition in your industry? How do you stand out?

Yes, Lupillos brand products are the company's main competitors. 

Mikuzka's products stand out for their 100% natural ingredients and because they can be found in stores such as Oxoo, Walmart and HEB.

  1. What methods do you use to raise brand awareness? 

Advertising in social networks and promotion in agri-food fairs. 


Mayra Dallana Hernández Corona


Comments

  1. Alondra RamírezDecember 30, 2021 at 10:49 PM

    I find very interesting the business of your relatives and the dissemination they give it through fairs and networks, I think it is essential to do that type of marketing.

    ReplyDelete
  2. Rafael ÁvilaDecember 30, 2021 at 11:06 PM

    Your analysis is very good, as well as the way you approached it with the company you choosed

    ReplyDelete
  3. My Business Communication BlogDecember 30, 2021 at 11:51 PM

    Actually I find interesting the way you'd run the advertising campaign. I believe that the combination of promotion in exhibitions and ads in social media is a good strategy.

    ReplyDelete
  4. Karla Yuritzi FloresDecember 31, 2021 at 8:36 AM

    it is a very good product, and with the correct use of the marketing, can attrac more customers

    ReplyDelete
  5. Cesar CarreñoDecember 31, 2021 at 6:33 PM

    I like how you define your target market

    ReplyDelete

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